New panel pricing: pay per question, not per minute
We changed how SegmentOS prices panel responses. Survey length in minutes no longer affects your price. The things that do are the country you field in, how many questions you ask, and whether you need results in a rush. Every price is visible in the builder before you pay.
What changed
No more time-based charge. We used to price responses partly on estimated minutes to complete. Estimates are guesses, and they turned budgeting into a guessing game too. You couldn’t predict your price until the survey was finished, and two surveys with the same questions could be priced differently.
Question count drives the price instead. You control your question count, so you control your price. Up to 10 questions, you pay the base rate. After that, every 10 questions add $0.50 per complete.
Questions | Added per complete |
|---|---|
1 to 10 | Included |
11 to 20 | +$0.50 |
21 to 30 | +$1.00 |
31 to 40 | +$1.50 |
41 to 50 | +$2.00 |
51 to 100 | +$2.50 to +$4.50, in $0.50 steps |
101 to 199 | +$7.00 |
200+ | +$12.00 |
Base rates by country. A US complete starts at $1.75. We price 127 countries, and none starts below $1.50.
Rush is optional. A standard field period (4 days or more) is free. If you need results in 1 to 3 days, rush adds $0.50 per complete.
How questions are counted
We count the work a respondent does, not the blocks on your page:
Text and display blocks are free. Intros, instructions and section breaks don’t count.
Single choice, multiple choice, rating, NPS and similar questions count as 1.
Open-ended long answers count as 2, because they take more effort to answer well.
Matrix questions count as 1 for every 5 rows.
The builder shows your priced question count next to the price, so you always know which tier you’re in.
Targeting
Gender, language and device targeting are included. A few criteria add a small amount per complete:
Income: +$0.50
Race, Hispanic origin or education: +$0.25 each
Employment status or relationship status: +$0.10 each
Children: +$0.05
What a study costs
Study | Per complete | 200 completes |
|---|---|---|
US, 10 questions, gender targeting | $1.75 | $350 |
US, 25 questions, income targeting | $3.25 | $650 |
US, 40 questions, 3-day rush | $3.75 | $750 |
Brazil, 15 questions | $2.00 | $400 |
The minimum order is 100 completes.
Build a study, reach verified respondents in your market, and get answers back in days.
Everything a research team does. Without the research team.
With SegmentOS you can build the study, reach a verified audience, and get data you can actually trust. End to end, no research background required.
Data quality
Every study runs through device fingerprinting, speeding detection, attention checks, and screener disqualification.
How this compares
Most panel pricing falls into one of three groups.
Low headline, stacked add-ons. Pollfish advertises responses from $0.95. Screening questions are priced separately on top of that rate: +$0.50 for one, +$1.75 for three, +$5.75 for six. Quotas and advanced demographics add +$0.55 each. On SegmentOS, a screening question is just a question. It counts toward your total like any other.
Priced by quote or in-product estimate. SurveyMonkey Audience, Centiment, Toluna and Cint price each project on audience, length and incidence. Centiment advertises responses “from $1.” SurveyMonkey charges $1 more per response for express delivery. Our rush fee is $0.50.
Platform fee on top of participant pay. Prolific has researchers set participant pay (at least $8 per hour, $12 recommended) and adds a 42.8% fee for corporate accounts. A 10-minute survey works out to roughly $1.90 to $2.86 per participant.
Enterprise contracts. Qualtrics doesn’t publish panel prices. Third-party listings put Attest plans at $25,000 a year and up.
We aren’t always the cheapest headline number. We are built so that the number you see is the number you pay. You don’t need a quote, a call or an annual commitment, and your screening questions don’t come with a second invoice.
Competitor prices are from their public pages and listings as of November 2026 and may change.
Frequently Asked Questions (FAQ)
How much does a survey response cost on SegmentOS?
A US complete starts at $1.75 for surveys of up to 10 questions. Other countries start between $1.50 and about $1.85. Longer surveys add $0.50 per complete for every 10 questions. Some targeting criteria and a 1 to 3 day rush add small amounts. The builder shows your exact price before you pay.
Why did you stop charging by survey length in minutes?
Minute estimates are guesses, and they made prices hard to predict. You control your question count directly, so you know what changes your price while you build.
How are questions counted?
Text and display blocks are free. Most question types count as 1. Open-ended long answers count as 2. Matrix questions count as 1 for every 5 rows.
Do screening questions cost extra?
No. Screening questions count toward your total like any other question. There is no separate screener fee.
Does the new pricing change orders I already placed?
No. Every order keeps the price it had when you submitted it. The new pricing applies to orders placed from November 5, 2026.
