The SegmentOS logo, featuring 'Segment' in black text and 'OS' in a vibrant color gradient.
The SegmentOS logo, featuring 'Segment' in black text and 'OS' in a vibrant color gradient.

Big questions shouldn't need a big budget.

SegmentOS was founded on a simple principle: everyone deserves access to the insights they need to build with confidence.

POWERING BUSINESSES OF ALL SIZES

We were founded on the belief that the traditional market research landscape is broken; To slow, to complex, and built for enterprise budgets. Critical questions were going unanswered, and innovators were being left behind.


In 2025, SegmentOS began a new chapter under new leadership. With a renewed vision and an unwavering commitment to trust and transparency, our new team is dedicated to solving these core problems the right way. We're re-focusing the platform on a clear mission: to finally make high-quality market validation accessible to everyone, grounded in ethical practices and a builder-first mentality.


This new era is lead by a team of industry experts who have not only studied these challenges but have lived them.

POWERING BUSINESSES OF ALL SIZES

We were founded on the belief that the traditional market research landscape is broken; To slow, to complex, and built for enterprise budgets. Critical questions were going unanswered, and innovators were being left behind.


In 2025, SegmentOS began a new chapter under new leadership. With a renewed vision and an unwavering commitment to trust and transparency, our new team is dedicated to solving these core problems the right way. We're re-focusing the platform on a clear mission: to finally make high-quality market validation accessible to everyone, grounded in ethical practices and a builder-first mentality.


This new era is lead by a team of industry experts who have not only studied these challenges but have lived them.

A stylized digital sunrise featuring a soft, glowing semicircle of orange and pink light against the darkness.

POWERING BUSINESSES OF ALL SIZES

We were founded on the belief that the traditional market research landscape is broken; To slow, to complex, and built for enterprise budgets. Critical questions were going unanswered, and innovators were being left behind.


In 2025, SegmentOS began a new chapter under new leadership. With a renewed vision and an unwavering commitment to trust and transparency, our new team is dedicated to solving these core problems the right way. We're re-focusing the platform on a clear mission: to finally make high-quality market validation accessible to everyone, grounded in ethical practices and a builder-first mentality.


This new era is lead by a team of industry experts who have not only studied these challenges but have lived them.

POWERING BUSINESSES OF ALL SIZES

We were founded on the belief that the traditional market research landscape is broken; To slow, to complex, and built for enterprise budgets. Critical questions were going unanswered, and innovators were being left behind.


In 2025, SegmentOS began a new chapter under new leadership. With a renewed vision and an unwavering commitment to trust and transparency, our new team is dedicated to solving these core problems the right way. We're re-focusing the platform on a clear mission: to finally make high-quality market validation accessible to everyone, grounded in ethical practices and a builder-first mentality.


This new era is lead by a team of industry experts who have not only studied these challenges but have lived them.

RESEARCH & QUALITY

Having led over 70 market research projects for the world's most demanding clients—including McKinsey & Company, Sony Entertainment, and NASA—at market research leader Qualtrics, Emiliano saw the power of high-quality data. He also saw that the process was often manual, slow, and inaccessible to anyone without a massive budget and a team of analysts.



At SegmentOS, Emiliano is the architect of our research methodology. He has taken the best practices from enterprise-level projects, such as survey design and data collection, and automated them into our simple, streamlined platform. His focus is on ensuring absolute data integrity, from the initial poll to the final analysis, so that every user can access the same level of quality and make decisions with total confidence.


Connect with Emiliano on LinkedIn

Emiliano Barroso, Co-Founder and Chief Operations Officer of SegmentOS.

RESEARCH & QUALITY

Having led over 70 market research projects for the world's most demanding clients—including McKinsey & Company, Sony Entertainment, and NASA—at market research leader Qualtrics, Emiliano saw the power of high-quality data. He also saw that the process was often manual, slow, and inaccessible to anyone without a massive budget and a team of analysts.



At SegmentOS, Emiliano is the architect of our research methodology. He has taken the best practices from enterprise-level projects, such as survey design and data collection, and automated them into our simple, streamlined platform. His focus is on ensuring absolute data integrity, from the initial poll to the final analysis, so that every user can access the same level of quality and make decisions with total confidence.


Connect with Emiliano on LinkedIn

Emiliano Barroso, Co-Founder and Chief Operations Officer of SegmentOS.

RESEARCH & QUALITY

Having led over 70 market research projects for the world's most demanding clients—including McKinsey & Company, Sony Entertainment, and NASA—at market research leader Qualtrics, Emiliano saw the power of high-quality data. He also saw that the process was often manual, slow, and inaccessible to anyone without a massive budget and a team of analysts.



At SegmentOS, Emiliano is the architect of our research methodology. He has taken the best practices from enterprise-level projects, such as survey design and data collection, and automated them into our simple, streamlined platform. His focus is on ensuring absolute data integrity, from the initial poll to the final analysis, so that every user can access the same level of quality and make decisions with total confidence.


Connect with Emiliano on LinkedIn

Emiliano Barroso, Co-Founder and Chief Operations Officer of SegmentOS.

RESEARCH & QUALITY

Having led over 70 market research projects for the world's most demanding clients—including McKinsey & Company, Sony Entertainment, and NASA—at market research leader Qualtrics, Emiliano saw the power of high-quality data. He also saw that the process was often manual, slow, and inaccessible to anyone without a massive budget and a team of analysts.



At SegmentOS, Emiliano is the architect of our research methodology. He has taken the best practices from enterprise-level projects, such as survey design and data collection, and automated them into our simple, streamlined platform. His focus is on ensuring absolute data integrity, from the initial poll to the final analysis, so that every user can access the same level of quality and make decisions with total confidence.


Connect with Emiliano on LinkedIn

Emiliano Barroso, Co-Founder and Chief Operations Officer of SegmentOS.

STRATEGY & TECHNOLOGY

Patricio brings over 7 years of experience leading marketing and brand operations for world-class clients, including industry leaders like Angi, Fortune 500 companies like Novartis, and high-profile political and corporate campaigns across the globe. Throughout this experience, he saw a recurring problem: getting fast, affordable market feedback was a major bottleneck for innovation. He knew the powerful AI and scalable workflows used by large corporations could be harnessed to solve this for everyone.


At SegmentOS, Patricio is the architect of our AI-driven efficiency. His expertise in developing custom GPT models and generative AI tech stacks is what powers our intuitive, automated platform. He is dedicated to building the tools that turn complex research into a simple, fast, and accessible process, empowering every entrepreneur to build with the confidence of data.


Connect with Patricio on LinkedIn

Patricio Luna, Co-Founder and Chief Executive Officer of SegmentOS.

STRATEGY & TECHNOLOGY

Patricio brings over 7 years of experience leading marketing and brand operations for world-class clients, including industry leaders like Angi, Fortune 500 companies like Novartis, and high-profile political and corporate campaigns across the globe. Throughout this experience, he saw a recurring problem: getting fast, affordable market feedback was a major bottleneck for innovation. He knew the powerful AI and scalable workflows used by large corporations could be harnessed to solve this for everyone.


At SegmentOS, Patricio is the architect of our AI-driven efficiency. His expertise in developing custom GPT models and generative AI tech stacks is what powers our intuitive, automated platform. He is dedicated to building the tools that turn complex research into a simple, fast, and accessible process, empowering every entrepreneur to build with the confidence of data.


Connect with Patricio on LinkedIn

Patricio Luna, Co-Founder and Chief Executive Officer of SegmentOS.

STRATEGY & TECHNOLOGY

Patricio brings over 7 years of experience leading marketing and brand operations for world-class clients, including industry leaders like Angi, Fortune 500 companies like Novartis, and high-profile political and corporate campaigns across the globe. Throughout this experience, he saw a recurring problem: getting fast, affordable market feedback was a major bottleneck for innovation. He knew the powerful AI and scalable workflows used by large corporations could be harnessed to solve this for everyone.


At SegmentOS, Patricio is the architect of our AI-driven efficiency. His expertise in developing custom GPT models and generative AI tech stacks is what powers our intuitive, automated platform. He is dedicated to building the tools that turn complex research into a simple, fast, and accessible process, empowering every entrepreneur to build with the confidence of data.


Connect with Patricio on LinkedIn

Patricio Luna, Co-Founder and Chief Executive Officer of SegmentOS.

STRATEGY & TECHNOLOGY

Patricio brings over 7 years of experience leading marketing and brand operations for world-class clients, including industry leaders like Angi, Fortune 500 companies like Novartis, and high-profile political and corporate campaigns across the globe. Throughout this experience, he saw a recurring problem: getting fast, affordable market feedback was a major bottleneck for innovation. He knew the powerful AI and scalable workflows used by large corporations could be harnessed to solve this for everyone.


At SegmentOS, Patricio is the architect of our AI-driven efficiency. His expertise in developing custom GPT models and generative AI tech stacks is what powers our intuitive, automated platform. He is dedicated to building the tools that turn complex research into a simple, fast, and accessible process, empowering every entrepreneur to build with the confidence of data.


Connect with Patricio on LinkedIn

Patricio Luna, Co-Founder and Chief Executive Officer of SegmentOS.

ANALYTICS & INSIGHTS

With dual Master's degrees in Business Analytics & Big Data from IE Business School, Esteban brings a deep understanding of data science to the team. His experience managing quality control for large-scale AI projects at Scale.AI and building scalable big data solutions at SDG Group provides the analytical rigor that underpins our entire platform.



At SegmentOS, Esteban leads the development of our analytics engine, transforming raw feedback into clear, actionable insights. He architects the self-service dashboards that empower our users to see the story in their data. His expertise in predictive modeling and machine learning ensures that the insights you receive are not just descriptive, but a powerful strategic tool for your business growth.


Connect with Esteban on LinkedIn

Esteban Corrales, Chief Analytics Officer of SegmentOS.

ANALYTICS & INSIGHTS

With dual Master's degrees in Business Analytics & Big Data from IE Business School, Esteban brings a deep understanding of data science to the team. His experience managing quality control for large-scale AI projects at Scale.AI and building scalable big data solutions at SDG Group provides the analytical rigor that underpins our entire platform.



At SegmentOS, Esteban leads the development of our analytics engine, transforming raw feedback into clear, actionable insights. He architects the self-service dashboards that empower our users to see the story in their data. His expertise in predictive modeling and machine learning ensures that the insights you receive are not just descriptive, but a powerful strategic tool for your business growth.


Connect with Esteban on LinkedIn

ANALYTICS & INSIGHTS

With dual Master's degrees in Business Analytics & Big Data from IE Business School, Esteban brings a deep understanding of data science to the team. His experience managing quality control for large-scale AI projects at Scale.AI and building scalable big data solutions at SDG Group provides the analytical rigor that underpins our entire platform.



At SegmentOS, Esteban leads the development of our analytics engine, transforming raw feedback into clear, actionable insights. He architects the self-service dashboards that empower our users to see the story in their data. His expertise in predictive modeling and machine learning ensures that the insights you receive are not just descriptive, but a powerful strategic tool for your business growth.


Connect with Esteban on LinkedIn

Esteban Corrales, Chief Analytics Officer of SegmentOS.

ANALYTICS & INSIGHTS

With dual Master's degrees in Business Analytics & Big Data from IE Business School, Esteban brings a deep understanding of data science to the team. His experience managing quality control for large-scale AI projects at Scale.AI and building scalable big data solutions at SDG Group provides the analytical rigor that underpins our entire platform.



At SegmentOS, Esteban leads the development of our analytics engine, transforming raw feedback into clear, actionable insights. He architects the self-service dashboards that empower our users to see the story in their data. His expertise in predictive modeling and machine learning ensures that the insights you receive are not just descriptive, but a powerful strategic tool for your business growth.


Connect with Esteban on LinkedIn

A stylized digital sunrise featuring a soft, glowing semicircle of orange and pink light against the darkness.
The SegmentOS logo featuring vibrant, puffy 3D letters 'OS'.

Stop Guessing. Start Building.

Turn your assumptions into answers. Our platform provides the clear, actionable insights you need to build products that people truly want, without the enterprise-level budget or complexity.

Get answers in as little as 48 hours

Access high-quality, targeted audiences

Confident, data-driven decisions.

A stylized digital sunrise featuring a soft, glowing semicircle of orange and pink light against the darkness.
The SegmentOS logo featuring vibrant, puffy 3D letters 'OS'.

Stop Guessing. Start Building.

Turn your assumptions into answers. Our platform provides the clear, actionable insights you need to build products that people truly want, without the enterprise-level budget or complexity.

Get answers in as little as 48 hours

Access high-quality, targeted audiences

Confident, data-driven decisions.

A stylized digital sunrise featuring a soft, glowing semicircle of orange and pink light against the darkness.
The SegmentOS logo featuring vibrant, puffy 3D letters 'OS'.

Stop Guessing. Start Building.

Turn your assumptions into answers. Our platform provides the clear, actionable insights you need to build products that people truly want, without the enterprise-level budget or complexity.

Get answers in as little as 48 hours

Access high-quality, targeted audiences

Confident, data-driven decisions.

A stylized digital sunrise featuring a soft, glowing semicircle of orange and pink light against the darkness.
The SegmentOS logo featuring vibrant, puffy 3D letters 'OS'.

Stop Guessing. Start Building.

Turn your assumptions into answers. Our platform provides the clear, actionable insights you need to build products that people truly want, without the enterprise-level budget or complexity.

Get answers in as little as 48 hours

Access high-quality, targeted audiences

Confident, data-driven decisions.

Our Values

Our Values

These are the principles that guide our product, our company, and our mission to help builders succeed.

These are the principles that guide our product, our company, and our mission to help builders succeed.

Democratize Data

We believe everyone deserves access to high-quality insights, not just those with enterprise-level budgets.

Democratize Data

We believe everyone deserves access to high-quality insights, not just those with enterprise-level budgets.

Democratize Data

We believe everyone deserves access to high-quality insights, not just those with enterprise-level budgets.

Democratize Data

We believe everyone deserves access to high-quality insights, not just those with enterprise-level budgets.

Builder-First

We are obsessed with creating tools that are intuitive, affordable, and directly help entrepreneurs and creators succeed.

Builder-First

We are obsessed with creating tools that are intuitive, affordable, and directly help entrepreneurs and creators succeed.

Builder-First

We are obsessed with creating tools that are intuitive, affordable, and directly help entrepreneurs and creators succeed.

Builder-First

We are obsessed with creating tools that are intuitive, affordable, and directly help entrepreneurs and creators succeed.

Quality

Our commitment to data integrity is at the heart of everything. We ensure your insights are always trustworthy and actionable.

Quality

Our commitment to data integrity is at the heart of everything. We ensure your insights are always trustworthy and actionable.

Quality

Our commitment to data integrity is at the heart of everything. We ensure your insights are always trustworthy and actionable.

Quality

Our commitment to data integrity is at the heart of everything. We ensure your insights are always trustworthy and actionable.

Radical Simplicity

We turn complex research and data analysis into a simple, streamlined, and accessible experience with focused, 4-question polls.

Radical Simplicity

We turn complex research and data analysis into a simple, streamlined, and accessible experience with focused, 4-question polls.

Radical Simplicity

We turn complex research and data analysis into a simple, streamlined, and accessible experience with focused, 4-question polls.

Radical Simplicity

We turn complex research and data analysis into a simple, streamlined, and accessible experience with focused, 4-question polls.

Ready to jump in?

Ready to jump in?

Ready to jump in?

Your next big decision needs data. Send out an SOS and get the clarity you need to build with confidence and track your validation's progress toward results.

Your next big decision needs data. Send out an SOS and get the clarity you need to build with confidence and track your validation's progress toward results.

Your next big decision needs data. Send out an SOS and get the clarity you need to build with confidence and track your validation's progress toward results.