The SegmentOS logo, featuring 'Segment' in black text and 'OS' in a vibrant color gradient.
The SegmentOS logo, featuring 'Segment' in black text and 'OS' in a vibrant color gradient.

Real People. Real Answers

Fast, affordable validation is meaningless without a high-quality audience. We've built our platform on a foundation of real, relevant, and engaged participants to ensure your insights are always actionable.

  • A portrait of a young Asian woman outdoors, representing a key **demographic** for audience analysis.
  • A man with a tattoo and cap in a vehicle doorway, embodying a distinct urban **user persona**.
  • A confident woman in front of a red arrow, symbolizing a forward-thinking **consumer segment**.
  • A man and woman posing together, representing a household or couples **demographic** in market data.
  • Three diverse and smiling women, showcasing a specific social **audience segment**.
  • Profile of an older man at sunset, representing an older **consumer demographic** for market research.
  • A black and white close-up portrait of a smiling elderly woman, representing a senior **user persona**.
  • A group of young men in an urban setting, representing a peer group within a target **demographic**.
  • A man looking up thoughtfully, symbolizing customer **aspirations** and goals.
  • A young woman in stylish casual wear, representing a modern youth **customer profile**.
  • A portrait of a young Asian woman outdoors, representing a key **demographic** for audience analysis.
  • A man with a tattoo and cap in a vehicle doorway, embodying a distinct urban **user persona**.
  • A confident woman in front of a red arrow, symbolizing a forward-thinking **consumer segment**.
  • A man and woman posing together, representing a household or couples **demographic** in market data.
  • Three diverse and smiling women, showcasing a specific social **audience segment**.
  • Profile of an older man at sunset, representing an older **consumer demographic** for market research.
  • A black and white close-up portrait of a smiling elderly woman, representing a senior **user persona**.
  • A group of young men in an urban setting, representing a peer group within a target **demographic**.
  • A man looking up thoughtfully, symbolizing customer **aspirations** and goals.
  • A young woman in stylish casual wear, representing a modern youth **customer profile**.
  • A portrait of a young Asian woman outdoors, representing a key **demographic** for audience analysis.
  • A man with a tattoo and cap in a vehicle doorway, embodying a distinct urban **user persona**.
  • A confident woman in front of a red arrow, symbolizing a forward-thinking **consumer segment**.
  • A man and woman posing together, representing a household or couples **demographic** in market data.
  • Three diverse and smiling women, showcasing a specific social **audience segment**.
  • Profile of an older man at sunset, representing an older **consumer demographic** for market research.
  • A black and white close-up portrait of a smiling elderly woman, representing a senior **user persona**.
  • A group of young men in an urban setting, representing a peer group within a target **demographic**.
  • A man looking up thoughtfully, symbolizing customer **aspirations** and goals.
  • A young woman in stylish casual wear, representing a modern youth **customer profile**.
  • A portrait of a young Asian woman outdoors, representing a key **demographic** for audience analysis.
  • A man with a tattoo and cap in a vehicle doorway, embodying a distinct urban **user persona**.
  • A confident woman in front of a red arrow, symbolizing a forward-thinking **consumer segment**.
  • A man and woman posing together, representing a household or couples **demographic** in market data.
  • Three diverse and smiling women, showcasing a specific social **audience segment**.
  • Profile of an older man at sunset, representing an older **consumer demographic** for market research.
  • A black and white close-up portrait of a smiling elderly woman, representing a senior **user persona**.
  • A group of young men in an urban setting, representing a peer group within a target **demographic**.
  • A man looking up thoughtfully, symbolizing customer **aspirations** and goals.
  • A young woman in stylish casual wear, representing a modern youth **customer profile**.

AUTHENTICITY & RELEVANCE

We connect you with authentic opinions from real, vetted people, not bots or professional survey-takers. Every validation is a genuine conversation with your potential customers, ensuring the feedback you receive is thoughtful and actionable.


Access a diverse panel of consumers (B2C) and business professionals (B2B) to get insights from the exact audience you need. We provide the quality and relevance required to make your next move with total confidence questions.

180M+

Global Participants

7

Key Markets

2

Distinct Audiences

A low-angle shot of a diverse group of friends, symbolizing the importance of understanding a specific **target audience**.

AUTHENTICITY & RELEVANCE

We connect you with authentic opinions from real, vetted people, not bots or professional survey-takers. Every validation is a genuine conversation with your potential customers, ensuring the feedback you receive is thoughtful and actionable.


Access a diverse panel of consumers (B2C) and business professionals (B2B) to get insights from the exact audience you need. We provide the quality and relevance required to make your next move with total confidence questions.

180M+

Global Participants

7

Key Markets

2

Distinct Audiences

A low-angle shot of a diverse group of friends, symbolizing the importance of understanding a specific **target audience**.

AUTHENTICITY & RELEVANCE

We connect you with authentic opinions from real, vetted people, not bots or professional survey-takers. Every validation is a genuine conversation with your potential customers, ensuring the feedback you receive is thoughtful and actionable.


Access a diverse panel of consumers (B2C) and business professionals (B2B) to get insights from the exact audience you need. We provide the quality and relevance required to make your next move with total confidence questions.

180M+

Global Participants

7

Key Markets

2

Distinct Audiences

A low-angle shot of a diverse group of friends, symbolizing the importance of understanding a specific **target audience**.

AUTHENTICITY & RELEVANCE

We connect you with authentic opinions from real, vetted people, not bots or professional survey-takers. Every validation is a genuine conversation with your potential customers, ensuring the feedback you receive is thoughtful and actionable.


Access a diverse panel of consumers (B2C) and business professionals (B2B) to get insights from the exact audience you need. We provide the quality and relevance required to make your next move with total confidence questions.

180M+

Global Participants

7

Key Markets

2

Distinct Audiences

A low-angle shot of a diverse group of friends, symbolizing the importance of understanding a specific **target audience**.

5+

5+

Expert-Designed Validations

Expert-Designed Validations

Select from over 5 expert templates like idea, logo, and pricing tests to ask the right questions.

Select from over 5 expert templates like idea, logo, and pricing tests to ask the right questions.

5

5

Focused Modular Questions

Focused Modular Questions

Each poll uses ~5 modular questions, keeping your validation focused, fast, and effective

Each poll uses ~5 modular questions, keeping your validation focused, fast, and effective

Standard Dashboard

Standard Dashboard

Results are auto-populated into a clear dashboard for easy analysis and actionable insights.

Results are auto-populated into a clear dashboard for easy analysis and actionable insights.

OUR AUDIENCE PLEDGE

We promise that every insight you receive comes from a real person, not a bot or a fraudulent account. We are committed to connecting you with the exact audience you need, whether it's a specific consumer demographic (B2C) or a niche business professional (B2B), ensuring your feedback is always relevant.


Our commitment goes beyond just verifying identity. We ensure our participants are actively engaged and providing thoughtful responses through real-time quality checks. This is our pledge to you: to provide a direct line to authentic human opinions, so you can build with unshakable confidence.

12+

Quality Checks

50+

Targeting Filters

85%

Incidence Rate

A candid photo of a smiling young man, representing an individual **user persona** within a target market

OUR AUDIENCE PLEDGE

We promise that every insight you receive comes from a real person, not a bot or a fraudulent account. We are committed to connecting you with the exact audience you need, whether it's a specific consumer demographic (B2C) or a niche business professional (B2B), ensuring your feedback is always relevant.


Our commitment goes beyond just verifying identity. We ensure our participants are actively engaged and providing thoughtful responses through real-time quality checks. This is our pledge to you: to provide a direct line to authentic human opinions, so you can build with unshakable confidence.

12+

Quality Checks

50+

Targeting Filters

85%

Incidence Rate

A candid photo of a smiling young man, representing an individual **user persona** within a target market

OUR AUDIENCE PLEDGE

We promise that every insight you receive comes from a real person, not a bot or a fraudulent account. We are committed to connecting you with the exact audience you need, whether it's a specific consumer demographic (B2C) or a niche business professional (B2B), ensuring your feedback is always relevant.


Our commitment goes beyond just verifying identity. We ensure our participants are actively engaged and providing thoughtful responses through real-time quality checks. This is our pledge to you: to provide a direct line to authentic human opinions, so you can build with unshakable confidence.

12+

Quality Checks

50+

Targeting Filters

85%

Incidence Rate

A candid photo of a smiling young man, representing an individual **user persona** within a target market

OUR AUDIENCE PLEDGE

We promise that every insight you receive comes from a real person, not a bot or a fraudulent account. We are committed to connecting you with the exact audience you need, whether it's a specific consumer demographic (B2C) or a niche business professional (B2B), ensuring your feedback is always relevant.


Our commitment goes beyond just verifying identity. We ensure our participants are actively engaged and providing thoughtful responses through real-time quality checks. This is our pledge to you: to provide a direct line to authentic human opinions, so you can build with unshakable confidence.

12+

Quality Checks

50+

Targeting Filters

85%

Incidence Rate

A candid photo of a smiling young man, representing an individual **user persona** within a target market

BY THE NUMBERS

We provide access to ESOMAR Gold Standard data, giving you a direct line to a global panel of over fifteen million vetted participants. With deep reach into 7 key markets, you can be confident that we have the right people for your most critical research questions.


Our platform makes it easy to tap into this powerful resource. Use our granular filters to pinpoint your exact B2C or B2B audience. Every validation is monitored for quality, ensuring the gold-standard data you receive is not only trustworthy but also perfectly relevant to your business.

48

Hr Fast Results

5

Focused Questions

11+

Clear Dashboards

An overhead view of diverse people on a crosswalk, representing different **market segments** for consumer research.

BY THE NUMBERS

We provide access to ESOMAR Gold Standard data, giving you a direct line to a global panel of over fifteen million vetted participants. With deep reach into 7 key markets, you can be confident that we have the right people for your most critical research questions.


Our platform makes it easy to tap into this powerful resource. Use our granular filters to pinpoint your exact B2C or B2B audience. Every validation is monitored for quality, ensuring the gold-standard data you receive is not only trustworthy but also perfectly relevant to your business.

48

Hr Fast Results

5

Focused Questions

11+

Clear Dashboards

An overhead view of diverse people on a crosswalk, representing different **market segments** for consumer research.

BY THE NUMBERS

We provide access to ESOMAR Gold Standard data, giving you a direct line to a global panel of over fifteen million vetted participants. With deep reach into 7 key markets, you can be confident that we have the right people for your most critical research questions.


Our platform makes it easy to tap into this powerful resource. Use our granular filters to pinpoint your exact B2C or B2B audience. Every validation is monitored for quality, ensuring the gold-standard data you receive is not only trustworthy but also perfectly relevant to your business.

48

Hr Fast Results

5

Focused Questions

11+

Clear Dashboards

An overhead view of diverse people on a crosswalk, representing different **market segments** for consumer research.

BY THE NUMBERS

We provide access to ESOMAR Gold Standard data, giving you a direct line to a global panel of over fifteen million vetted participants. With deep reach into 7 key markets, you can be confident that we have the right people for your most critical research questions.


Our platform makes it easy to tap into this powerful resource. Use our granular filters to pinpoint your exact B2C or B2B audience. Every validation is monitored for quality, ensuring the gold-standard data you receive is not only trustworthy but also perfectly relevant to your business.

48

Hr Fast Results

5

Focused Questions

11+

Clear Dashboards

An overhead view of diverse people on a crosswalk, representing different **market segments** for consumer research.
A stylized digital sunrise featuring a soft, glowing semicircle of orange and pink light against the darkness.

Assumptions Become Answers

Where do your respondents come from?

Our panel is composed of millions of real people sourced from a diverse network of mobile app partners and online communities. We do not use professional survey-takers, ensuring the feedback you get is from genuine consumers and professionals engaging in their everyday digital lives.

How do you prevent bots and fraudulent responses?

We use a multi-layered system to ensure data integrity. This includes AI-powered bot detection, digital fingerprinting to prevent duplicates, and in-survey checks for fraudulent patterns. We also offer an optional Anti-bot add-on for an extra layer of security.

How do you find specific business professionals for B2B validations?

We access a robust panel of business professionals that can be targeted with firmographic filters. You can define your B2B audience by specific criteria such as their industry and professional level to ensure your questions are answered by people with relevant expertise.

How do you know respondents are paying attention?

We monitor engagement during fieldwork in real-time. Our system automatically flags respondents who answer too quickly ("speeding") or fail hidden attention-check questions. This ensures the data you receive is from thoughtful and engaged participants.

If I'm in a 'pool', how is the audience still relevant to me?

The "pooling" refers to grouping clients who are targeting the same audience, which is how we make it affordable. The audience you receive is always the one you defined with your specific demographic or firmographic filters. Your poll is only shown to the precise audience you selected.

How do you handle respondent privacy and data?

We take respondent privacy and data protection very seriously. All responses are aggregated and anonymized, meaning our clients never see any Personally Identifiable Information (PII) of the participants. All PII is encrypted, and our platform is designed to be compliant with major data privacy regulations to ensure a safe and secure environment for our respondents. This encourages the honest and authentic feedback you need for your validation projects.

Where do your respondents come from?

Our panel is composed of millions of real people sourced from a diverse network of mobile app partners and online communities. We do not use professional survey-takers, ensuring the feedback you get is from genuine consumers and professionals engaging in their everyday digital lives.

How do you prevent bots and fraudulent responses?

We use a multi-layered system to ensure data integrity. This includes AI-powered bot detection, digital fingerprinting to prevent duplicates, and in-survey checks for fraudulent patterns. We also offer an optional Anti-bot add-on for an extra layer of security.

How do you find specific business professionals for B2B validations?

We access a robust panel of business professionals that can be targeted with firmographic filters. You can define your B2B audience by specific criteria such as their industry and professional level to ensure your questions are answered by people with relevant expertise.

How do you know respondents are paying attention?

We monitor engagement during fieldwork in real-time. Our system automatically flags respondents who answer too quickly ("speeding") or fail hidden attention-check questions. This ensures the data you receive is from thoughtful and engaged participants.

If I'm in a 'pool', how is the audience still relevant to me?

The "pooling" refers to grouping clients who are targeting the same audience, which is how we make it affordable. The audience you receive is always the one you defined with your specific demographic or firmographic filters. Your poll is only shown to the precise audience you selected.

How do you handle respondent privacy and data?

We take respondent privacy and data protection very seriously. All responses are aggregated and anonymized, meaning our clients never see any Personally Identifiable Information (PII) of the participants. All PII is encrypted, and our platform is designed to be compliant with major data privacy regulations to ensure a safe and secure environment for our respondents. This encourages the honest and authentic feedback you need for your validation projects.

Where do your respondents come from?

Our panel is composed of millions of real people sourced from a diverse network of mobile app partners and online communities. We do not use professional survey-takers, ensuring the feedback you get is from genuine consumers and professionals engaging in their everyday digital lives.

How do you prevent bots and fraudulent responses?

We use a multi-layered system to ensure data integrity. This includes AI-powered bot detection, digital fingerprinting to prevent duplicates, and in-survey checks for fraudulent patterns. We also offer an optional Anti-bot add-on for an extra layer of security.

How do you find specific business professionals for B2B validations?

We access a robust panel of business professionals that can be targeted with firmographic filters. You can define your B2B audience by specific criteria such as their industry and professional level to ensure your questions are answered by people with relevant expertise.

How do you know respondents are paying attention?

We monitor engagement during fieldwork in real-time. Our system automatically flags respondents who answer too quickly ("speeding") or fail hidden attention-check questions. This ensures the data you receive is from thoughtful and engaged participants.

If I'm in a 'pool', how is the audience still relevant to me?

The "pooling" refers to grouping clients who are targeting the same audience, which is how we make it affordable. The audience you receive is always the one you defined with your specific demographic or firmographic filters. Your poll is only shown to the precise audience you selected.

How do you handle respondent privacy and data?

We take respondent privacy and data protection very seriously. All responses are aggregated and anonymized, meaning our clients never see any Personally Identifiable Information (PII) of the participants. All PII is encrypted, and our platform is designed to be compliant with major data privacy regulations to ensure a safe and secure environment for our respondents. This encourages the honest and authentic feedback you need for your validation projects.

Where do your respondents come from?

Our panel is composed of millions of real people sourced from a diverse network of mobile app partners and online communities. We do not use professional survey-takers, ensuring the feedback you get is from genuine consumers and professionals engaging in their everyday digital lives.

How do you prevent bots and fraudulent responses?

We use a multi-layered system to ensure data integrity. This includes AI-powered bot detection, digital fingerprinting to prevent duplicates, and in-survey checks for fraudulent patterns. We also offer an optional Anti-bot add-on for an extra layer of security.

How do you find specific business professionals for B2B validations?

We access a robust panel of business professionals that can be targeted with firmographic filters. You can define your B2B audience by specific criteria such as their industry and professional level to ensure your questions are answered by people with relevant expertise.

How do you know respondents are paying attention?

We monitor engagement during fieldwork in real-time. Our system automatically flags respondents who answer too quickly ("speeding") or fail hidden attention-check questions. This ensures the data you receive is from thoughtful and engaged participants.

If I'm in a 'pool', how is the audience still relevant to me?

The "pooling" refers to grouping clients who are targeting the same audience, which is how we make it affordable. The audience you receive is always the one you defined with your specific demographic or firmographic filters. Your poll is only shown to the precise audience you selected.

How do you handle respondent privacy and data?

We take respondent privacy and data protection very seriously. All responses are aggregated and anonymized, meaning our clients never see any Personally Identifiable Information (PII) of the participants. All PII is encrypted, and our platform is designed to be compliant with major data privacy regulations to ensure a safe and secure environment for our respondents. This encourages the honest and authentic feedback you need for your validation projects.

Ready to jump in?

Ready to jump in?

Ready to jump in?

Your next big decision needs data. Send out an SOS and get the clarity you need to build with confidence and track your validation's progress toward results.

Your next big decision needs data. Send out an SOS and get the clarity you need to build with confidence and track your validation's progress toward results.

Your next big decision needs data. Send out an SOS and get the clarity you need to build with confidence and track your validation's progress toward results.