A survey maker built for market research. Not just forms.
Most survey tools give you a form and a response count. SegmentOS gives you a research-grade survey builder, 17 methodology templates with screeners and attention checks built in, and a 30M+ respondent panel — all in one place. Build your study, reach your audience, read your results.
What makes this a market research platform — not just a survey maker
Most survey tools were built for HR feedback forms and customer satisfaction check-ins. They're good at collecting responses. They're not built for Van Westendorp pricing research, choice-based conjoint analysis, brand tracking methodology, or any of the other structured research methods that produce defensible data.
SegmentOS was built for research from the start. That means:
Methodology is built in
The 17 templates aren't blank surveys with a theme applied. Each one has the right question sequence, the right scale types, screener logic that routes out unqualified respondents, and an attention check that auto-disqualifies inattentive responses before they reach your results.
The panel is the same tool
You don't build your survey in one platform, export a link, and paste it into a panel vendor's interface. The panel is inside SegmentOS. Set your demographic targets, see the cost, launch. Results in as little as 48 hours.
Quality controls run automatically
Device fingerprinting blocks duplicate responses. Speeding detection catches respondents who raced through without reading. Attention checks catch the rest. You don't configure any of this — it runs on every study by default.
Simple pricing. No surprise invoices.
Common questions
What's the difference between SegmentOS and a regular survey tool like Typeform or SurveyMonkey?
Typeform and SurveyMonkey are built for data collection — feedback forms, check-ins, quizzes. They're good at collecting responses. SegmentOS is built for market research: the templates include methodology logic (Van Westendorp pricing, conjoint analysis, brand tracking) that generic survey tools don't have, the panel is built into the platform so you don't need a separate vendor, and quality controls (screeners, attention checks, device fingerprinting) run by default on every study.
Is SegmentOS a free survey maker?
Yes, partially. The Free plan includes up to 5 surveys, 500 responses per month, and 4 research-grade templates — at no cost, no credit card required. Panel access (to buy respondents from the 30M+ panel) requires the Pro plan at $79/month. If you're surveying your own audience, the Free and Premium plans cover most use cases.
What is a market research platform?
A market research platform combines a survey builder, a respondent panel, and analytics in one tool — so you can design a study, collect responses from a target audience, and analyze results without switching between different vendors. SegmentOS is a market research platform. A standalone survey tool like Google Forms is not — it gives you the form but not the audience or the methodology.
Can I use SegmentOS to run Van Westendorp or conjoint analysis?
Yes. Both are available as ready-to-launch templates. Van Westendorp is the Pricing Study template — the four questions are pre-built with the right scale types and the free Van Westendorp calculator processes your results. Conjoint analysis is the Conjoint Analysis Study template — choice tasks with "none" option, up to 6 attributes, designed for choice-based conjoint (CBC) methodology.
How is this different from Qualtrics?
Qualtrics is enterprise software: it requires a demo call, a contract, and an implementation team. Annual contracts typically start at $20,000+. SegmentOS is self-serve — sign up for free, launch a study in under 2 minutes, and access the panel from $79/month. You get the same research methodology (Van Westendorp, conjoint, brand tracking, NPS) without the contract or the sales process.
Does SegmentOS support multiple languages?
Yes. 27 languages with AI-powered one-click translation, per-question editing, auto language detection (respondents see the survey in their browser language), and right-to-left support for Arabic and Hebrew. Multi-language is included on Premium ($29/month) and Pro ($79/month) plans.