The survey platform built for market research. Not just data collection.

The survey platform built for market research. Not just data collection.

The survey platform built on market research. Not just data collection.

Brand Tracking. Conjoint Analysis. Van Westendorp. And 14 more methodologies, all pre-built, quality-controlled, and ready to launch. A verified panel of 30M+ respondents across 127 countries.

Brand Tracking. Conjoint Analysis. Van Westendorp. And 14 more methodologies, all pre-built, quality-controlled, and ready to launch. A verified panel of 30M+ respondents across 127 countries.

Trusted by teams at

From question to insight — everything in one platform.

Product

Conjoint Analysis

Feature trade-offs · willingness to pay

Which option would you be most likely to choose?

Plan A - More features, higher price

Plan B - Core features, lower price

17 research-grade templates

Van Westendorp, Conjoint, Brand Tracking — every methodology you actually need, pre-built and ready to launch.

A panel that's already verified

30M+ respondents. 127 countries. B2C demographics and B2B firmographics. Responses from $0.73.

0

Responses

Strongly Agree

0%

Agree

0%

Neutral

0%

Disagree

0%

Strongly Disagree

0%

Results, not raw data

Per-question analytics, Loyalty breakdowns, AI pattern detection. Export as CSV or XLSX whenever you're ready.

0

Responses

Strongly Agree

0%

Agree

0%

Neutral

0%

Disagree

0%

Strongly Disagree

0%

Results, not raw data

Per-question analytics, Loyalty breakdowns, AI pattern detection. Export as CSV or XLSX whenever you're ready.

A panel that's already verified

30M+ respondents. 127 countries. B2C demographics and B2B firmographics. Responses from $0.73.

Most survey tools are built for forms. We built SegmentOS for market research. There's a difference and if you've ever tried to run a Van Westendorp study in Typeform, you know exactly what it is.

Most survey tools are built for forms. We built SegmentOS for market research. There's a difference and if you've ever tried to run a Van Westendorp study in Typeform, you know exactly what it is.

Build any study. In under two minutes.

17 question types, skip logic, answer piping, section branching, and a flow chart view of your entire survey so you can see exactly how every respondent moves through it. Start from one of our 17 research templates with screeners, attention checks, and disqualification logic already built in. Or build from scratch.

Build any study. In under two minutes.

17 question types, skip logic, answer piping, section branching, and a flow chart view of your entire survey so you can see exactly how every respondent moves through it. Start from one of our 17 research templates with screeners, attention checks, and disqualification logic already built in. Or build from scratch.

Your audience is already here.

30M+ verified respondents across 127 countries. Target by age, gender, location, income, or employment, or go B2B with company size, industry, job seniority, and purchasing authority. The estimated reach updates in real time as you add criteria. Cost confirmed before you launch. No surprise invoices.

Your audience is already here.

30M+ verified respondents across 127 countries. Target by age, gender, location, income, or employment, or go B2B with company size, industry, job seniority, and purchasing authority. The estimated reach updates in real time as you add criteria. Cost confirmed before you launch. No surprise invoices.

Bad data is the real cost of cheap research.

Every study runs through device fingerprinting, speeding detection, attention checks, and screener disqualification, whether you're using our panel or your own audience. Not as add-ons. As defaults. You see only the responses that earned their place in your dataset.

Bad data is the real cost of cheap research.

Every study runs through device fingerprinting, speeding detection, attention checks, and screener disqualification, whether you're using our panel or your own audience. Not as add-ons. As defaults. You see only the responses that earned their place in your dataset.

17 templates. Every methodology you actually need.

Brand, product, customer, and employee research, all pre-built with industry-standard questions, screeners, and quality controls baked in.

Brand Research

Brand Awareness · Brand Perception · Brand Tracking · Brand Diagnostic

Product Research

Concept Testing · Product Testing · Pricing Study (Van Westendorp) · Conjoint Analysis

Customer Research

CSAT · Ad Testing · Website & UX Feedback · Loyalty Score · Post-Purchase Survey · Event Feedback · Customer Exit Survey

Employee Research

Employee Satisfaction · Employee Pulse

From brief to results. Under 10 minutes to launch.

Choose a template or build from scratch

1

Pick from 17 research-grade templates, screeners, attention checks, and disqualification logic already set up. Or build your own with 17 question types, skip logic, answer piping, and section branching.

Reach your audience — yours or ours

2

Share via link, QR code, or embed code. Or buy verified responses from our panel with demographic and B2B targeting across 127 countries. Cost shown before you launch.

Analyze in real time. Export whenever.

3

Per-question charts, loyalty score breakdowns, AI-powered pattern detection, and a full respondent table. Download raw data as CSV or XLSX. Share results with your team or clients directly from the platform.

Simple pricing. No surprise invoices.

One subscription. Survey builder, panel access, and research-grade methodology all included.

One subscription. Survey builder, panel access, and research-grade methodology all included.

Free

$0

5 surveys (lifetime)

500 responses/month

4 templates

Standard question types

Basic analytics

Restricted question library access

/month

$

29

Unlimited surveys

All 17 templates

All question types

Multi-language (27 languages)

Scoring & quotas

Remove branding

Full CSV/XLSX export

Full access to our question library

Pro

/month

$

79

Everything in Premium

Audience panel access

White-label

Priority support

Panel Responses from $0.73

B2C consumer responses from $0.73/response. B2B professional responses priced by targeting criteria. Exact cost shown before you launch — always.


No annual contract required. Cancel anytime.

Free

$0

5 surveys (lifetime)

500 responses/month

4 templates

Standard question types

Basic analytics

Restricted question library access

/month

$

29

Unlimited surveys

All 17 templates

All question types

Multi-language (27 languages)

Scoring & quotas

Remove branding

Full CSV/XLSX export

Full access to our question library

Pro

/month

$

79

Everything in Premium

Audience panel access

White-label

Priority support

Panel Responses from $0.73

B2C consumer responses from $0.73/response. B2B professional responses priced by targeting criteria. Exact cost shown before you launch — always.


No annual contract required. Cancel anytime.

Free

$0

5 surveys (lifetime)

500 responses/month

4 templates

Standard question types

Basic analytics

Restricted question library access

/month

$

29

Unlimited surveys

All 17 templates

All question types

Multi-language (27 languages)

Scoring & quotas

Remove branding

Full CSV/XLSX export

Full access to our question library

Pro

/month

$

79

Everything in Premium

Audience panel access

White-label

Priority support

Panel Responses from $0.73

B2C consumer responses from $0.73/response. B2B professional responses priced by targeting criteria. Exact cost shown before you launch — always.


No annual contract required. Cancel anytime.

Real stories from real users

Clear and precise answers. High speed, results delivered.

Paco Contreras

CEO, Bizpoint

SegmentOS was a game-changer for our decision-making. They helped us pinpoint our exact target market and understand its unique characteristics

Andrea Welch

Marketing Lead, Spectre

Great support and great capabilities, makes market research a lot easier.

Sophia Turner

Marketing Lead, Fourpoints

I used SegmentOS while working on a product idea and it helped a lot. It gave me a clearer vide or my market.

Kimberly Clark

Cityfied Group

Great support and great capabilities, makes market research a lot easier.

Sophia Turner

Marketing Lead, Fourpoints

We were debating a new ad campaign and used SegmentOS to test our messaging, The insight we got from the marketing panel were invaluable and directly led to a higher conversion rate on launch day.

Jaime Tames

Senior Marketer, Nutricion Animal

Reliable, flexible, and the support is genuinely helpful.

Rachel Chen

VP Strategy, KlaroAI

I used SegmentOS while working on a product idea and it helped a lot. It gave me a clearer vide or my market.

Kimberly Clark

Cityfied Group

Reliable, flexible, and the support is genuinely helpful.

Rachel Chen

VP Strategy, KlaroAI

We were debating a new ad campaign and used SegmentOS to test our messaging, The insight we got from the marketing panel were invaluable and directly led to a higher conversion rate on launch day.

Jaime Tames

Senior Marketer, Nutricion Animal

Great support and great capabilities, makes market research a lot easier.

Sophia Turner

Marketing Lead, Fourpoints

I used SegmentOS while working on a product idea and it helped a lot. It gave me a clearer vide or my market.

Kimberly Clark

Cityfied Group

Everything you want to know

What makes SegmentOS different from Typeform or SurveyMonkey?

SegmentOS is built specifically for market research — not general data collection. That means industry-standard methodologies (Van Westendorp, Conjoint Analysis, Brand Tracking) built into ready-to-launch templates, a verified respondent panel across 127 countries, and quality controls — attention checks, speeding detection, device fingerprinting — on by default. Typeform and SurveyMonkey are excellent form tools. They're not research tools.

Do I need to use your panel, or can I survey my own audience?

Both. On every plan, you can share your survey via link, QR code, or embed and collect responses from your own audience at no extra cost. Panel access — buying responses from our verified respondent pool — is available on the Pro plan from $0.73/response.

How does panel pricing work?

You set your targeting criteria, we show you the estimated cost and audience size before you commit. B2C consumer responses start at $0.73. B2B professional responses are priced based on targeting specificity — narrower criteria cost more because the audience is harder to reach. No surprises at checkout.

What's included in the free plan?

Four research templates, up to 5 surveys, 500 responses per month, and standard question types with basic analytics. No panel access and no CSV export on Free — those unlock at Premium ($29/month) and Pro ($79/month) respectively.

How long does it take to get panel responses?

We provide a full range of resources including documentation, tutorials, and a dedicated support team. Whether you prefer to learn on your own or need direct assistance, help is always within reach.