FAQ's
Your Questions, Answered.
We believe in full transparency. This page provides a detailed look into our research methodology, data quality procedures, and commitment to ethical practices. Find the answers you need to feel confident in your data.
Built on a Foundation of ESOMAR standards to ensure the highest research quality.
Every response is verified with digital fingerprinting and multi-layered fraud detection.
Our Growing Global Reach
We're expanding to empower entrepreneurs in key markets around the world. Find your country below to get started.
United States
Our Growing Global Reach
We're expanding to empower entrepreneurs in key markets around the world. Find your country below to get started.
United States
Our Growing Global Reach
We're expanding to empower entrepreneurs in key markets around the world. Find your country below to get started.
United States
Our Growing Global Reach
We're expanding to empower entrepreneurs in key markets around the world. Find your country below to get started.
United States
Frequently Asked Questions
About Segment OS
What is SegmentOS's experience with market research?
SegmentOS was founded by a team with years of hands-on experience in market research and data analytics, having delivered projects for world-class companies.
What is SegmentOS's experience with market research?
SegmentOS was founded by a team with years of hands-on experience in market research and data analytics, having delivered projects for world-class companies.
What is SegmentOS's experience with market research?
SegmentOS was founded by a team with years of hands-on experience in market research and data analytics, having delivered projects for world-class companies.
What is SegmentOS's experience with market research?
SegmentOS was founded by a team with years of hands-on experience in market research and data analytics, having delivered projects for world-class companies.
Our Audience
Where do your respondents come from?
We source participants from a network of high-quality, actively managed research panels. Every member is double opt-in, meaning they have explicitly consented to participate in research. This is our preferred method because it ensures you get high-quality, engaged respondents.
How do you prevent the same person from taking a survey twice?
We use a multi-layered strategy to prevent duplication and ensure data integrity. Our platform checks every IP address and uses sophisticated digital fingerprinting. As a second layer, our panel partners employ their own proprietary deduplication technology. This combined approach ensures each response is unique.
How do you find hard-to-reach audiences?
We tap into a rich partner network that gives us access to a wide range of niche and hard-to-reach groups. By using detailed profiling data on all respondents, we can identify and invite the exact audience you need for your validation.
Where do your respondents come from?
We source participants from a network of high-quality, actively managed research panels. Every member is double opt-in, meaning they have explicitly consented to participate in research. This is our preferred method because it ensures you get high-quality, engaged respondents.
How do you prevent the same person from taking a survey twice?
We use a multi-layered strategy to prevent duplication and ensure data integrity. Our platform checks every IP address and uses sophisticated digital fingerprinting. As a second layer, our panel partners employ their own proprietary deduplication technology. This combined approach ensures each response is unique.
How do you find hard-to-reach audiences?
We tap into a rich partner network that gives us access to a wide range of niche and hard-to-reach groups. By using detailed profiling data on all respondents, we can identify and invite the exact audience you need for your validation.
Where do your respondents come from?
We source participants from a network of high-quality, actively managed research panels. Every member is double opt-in, meaning they have explicitly consented to participate in research. This is our preferred method because it ensures you get high-quality, engaged respondents.
How do you prevent the same person from taking a survey twice?
We use a multi-layered strategy to prevent duplication and ensure data integrity. Our platform checks every IP address and uses sophisticated digital fingerprinting. As a second layer, our panel partners employ their own proprietary deduplication technology. This combined approach ensures each response is unique.
How do you find hard-to-reach audiences?
We tap into a rich partner network that gives us access to a wide range of niche and hard-to-reach groups. By using detailed profiling data on all respondents, we can identify and invite the exact audience you need for your validation.
Where do your respondents come from?
We source participants from a network of high-quality, actively managed research panels. Every member is double opt-in, meaning they have explicitly consented to participate in research. This is our preferred method because it ensures you get high-quality, engaged respondents.
How do you prevent the same person from taking a survey twice?
We use a multi-layered strategy to prevent duplication and ensure data integrity. Our platform checks every IP address and uses sophisticated digital fingerprinting. As a second layer, our panel partners employ their own proprietary deduplication technology. This combined approach ensures each response is unique.
How do you find hard-to-reach audiences?
We tap into a rich partner network that gives us access to a wide range of niche and hard-to-reach groups. By using detailed profiling data on all respondents, we can identify and invite the exact audience you need for your validation.
Our Process
How do you ensure a sample is representative?
We offer several ways to ensure your sample is representative. For general validation, you can use our pre-defined audiences, which are balanced with standard demographic quotas. For more targeted projects, you have full control to build a custom audience by defining the specific demographic and firmographic requirements needed for your poll.
What profiling data do you have on your audience?
Our data partners maintain extensive profiles on their members. This includes detailed demographic data (like age, income, and family) as well as professional data (B2B, finance, job titles, etc.). This allows for precise targeting. If your target is extremely specific (low-incidence) and not covered by existing profiles, we can run custom pre-screening questions to find them.
How are people invited to a validation poll?
Our partners invite respondents through several methods, including email, in-app notifications, or directly on their panel portal. To prevent self-selection bias, these invitations are always kept general. We never reveal specific details about the survey's content, topic, or rewards, as this could influence their answers.
What incentives do respondents receive?
Respondents are compensated for their time with an incentive that is based on the poll's length, their specific profile, and the difficulty of finding the target audience. The rewards vary by panel but often include cash, gift cards, redeemable points, airline miles, or charitable donations.
How do you ensure a sample is representative?
We offer several ways to ensure your sample is representative. For general validation, you can use our pre-defined audiences, which are balanced with standard demographic quotas. For more targeted projects, you have full control to build a custom audience by defining the specific demographic and firmographic requirements needed for your poll.
What profiling data do you have on your audience?
Our data partners maintain extensive profiles on their members. This includes detailed demographic data (like age, income, and family) as well as professional data (B2B, finance, job titles, etc.). This allows for precise targeting. If your target is extremely specific (low-incidence) and not covered by existing profiles, we can run custom pre-screening questions to find them.
How are people invited to a validation poll?
Our partners invite respondents through several methods, including email, in-app notifications, or directly on their panel portal. To prevent self-selection bias, these invitations are always kept general. We never reveal specific details about the survey's content, topic, or rewards, as this could influence their answers.
What incentives do respondents receive?
Respondents are compensated for their time with an incentive that is based on the poll's length, their specific profile, and the difficulty of finding the target audience. The rewards vary by panel but often include cash, gift cards, redeemable points, airline miles, or charitable donations.
How do you ensure a sample is representative?
We offer several ways to ensure your sample is representative. For general validation, you can use our pre-defined audiences, which are balanced with standard demographic quotas. For more targeted projects, you have full control to build a custom audience by defining the specific demographic and firmographic requirements needed for your poll.
What profiling data do you have on your audience?
Our data partners maintain extensive profiles on their members. This includes detailed demographic data (like age, income, and family) as well as professional data (B2B, finance, job titles, etc.). This allows for precise targeting. If your target is extremely specific (low-incidence) and not covered by existing profiles, we can run custom pre-screening questions to find them.
How are people invited to a validation poll?
Our partners invite respondents through several methods, including email, in-app notifications, or directly on their panel portal. To prevent self-selection bias, these invitations are always kept general. We never reveal specific details about the survey's content, topic, or rewards, as this could influence their answers.
What incentives do respondents receive?
Respondents are compensated for their time with an incentive that is based on the poll's length, their specific profile, and the difficulty of finding the target audience. The rewards vary by panel but often include cash, gift cards, redeemable points, airline miles, or charitable donations.
How do you ensure a sample is representative?
We offer several ways to ensure your sample is representative. For general validation, you can use our pre-defined audiences, which are balanced with standard demographic quotas. For more targeted projects, you have full control to build a custom audience by defining the specific demographic and firmographic requirements needed for your poll.
What profiling data do you have on your audience?
Our data partners maintain extensive profiles on their members. This includes detailed demographic data (like age, income, and family) as well as professional data (B2B, finance, job titles, etc.). This allows for precise targeting. If your target is extremely specific (low-incidence) and not covered by existing profiles, we can run custom pre-screening questions to find them.
How are people invited to a validation poll?
Our partners invite respondents through several methods, including email, in-app notifications, or directly on their panel portal. To prevent self-selection bias, these invitations are always kept general. We never reveal specific details about the survey's content, topic, or rewards, as this could influence their answers.
What incentives do respondents receive?
Respondents are compensated for their time with an incentive that is based on the poll's length, their specific profile, and the difficulty of finding the target audience. The rewards vary by panel but often include cash, gift cards, redeemable points, airline miles, or charitable donations.
Data Quality & Validation
Who is responsible for data quality?
We are committed to providing the highest quality data. Our system automatically flags and replaces "speeders"—respondents who finish in less than half the median completion time. Additionally, all clients have a seven-day review window after the survey closes to request replacements for any other good-faith quality issues you identify.
How often can the same person participate in research?
To ensure fresh perspectives and prevent "professional survey-takers," our partners enforce strict limits on how often an individual can be contacted or can participate in surveys. These limits are managed using each respondent's participation history to protect the quality of the data.
How do you confirm a respondent's identity?
We have full confidence in our partners, who all use a variety of procedures to verify respondent identity and block fraud. These methods include digital fingerprinting, Geo-IP validation, cookie analysis, and sometimes cross-referencing information (like LinkedIn profiles) to remove fraudulent respondents.
Who is responsible for data quality?
We are committed to providing the highest quality data. Our system automatically flags and replaces "speeders"—respondents who finish in less than half the median completion time. Additionally, all clients have a seven-day review window after the survey closes to request replacements for any other good-faith quality issues you identify.
How often can the same person participate in research?
To ensure fresh perspectives and prevent "professional survey-takers," our partners enforce strict limits on how often an individual can be contacted or can participate in surveys. These limits are managed using each respondent's participation history to protect the quality of the data.
How do you confirm a respondent's identity?
We have full confidence in our partners, who all use a variety of procedures to verify respondent identity and block fraud. These methods include digital fingerprinting, Geo-IP validation, cookie analysis, and sometimes cross-referencing information (like LinkedIn profiles) to remove fraudulent respondents.
Who is responsible for data quality?
We are committed to providing the highest quality data. Our system automatically flags and replaces "speeders"—respondents who finish in less than half the median completion time. Additionally, all clients have a seven-day review window after the survey closes to request replacements for any other good-faith quality issues you identify.
How often can the same person participate in research?
To ensure fresh perspectives and prevent "professional survey-takers," our partners enforce strict limits on how often an individual can be contacted or can participate in surveys. These limits are managed using each respondent's participation history to protect the quality of the data.
How do you confirm a respondent's identity?
We have full confidence in our partners, who all use a variety of procedures to verify respondent identity and block fraud. These methods include digital fingerprinting, Geo-IP validation, cookie analysis, and sometimes cross-referencing information (like LinkedIn profiles) to remove fraudulent respondents.
Who is responsible for data quality?
We are committed to providing the highest quality data. Our system automatically flags and replaces "speeders"—respondents who finish in less than half the median completion time. Additionally, all clients have a seven-day review window after the survey closes to request replacements for any other good-faith quality issues you identify.
How often can the same person participate in research?
To ensure fresh perspectives and prevent "professional survey-takers," our partners enforce strict limits on how often an individual can be contacted or can participate in surveys. These limits are managed using each respondent's participation history to protect the quality of the data.
How do you confirm a respondent's identity?
We have full confidence in our partners, who all use a variety of procedures to verify respondent identity and block fraud. These methods include digital fingerprinting, Geo-IP validation, cookie analysis, and sometimes cross-referencing information (like LinkedIn profiles) to remove fraudulent respondents.
Policies & Compliance
How do respondents opt-in to your panel?
Every panel in our network uses a mandatory double opt-in process. A person must first register and build a profile. Then, they must re-confirm their desire to join via a follow-up email or message. If they do not complete this second confirmation step, they will not be contacted for surveys.
How do you ensure data security and privacy?
We take data security very seriously. All survey responses are stored in secure, 24/7-monitored, environmentally controlled data centers. All information is protected by industry-standard web application firewalls and DDoS protection. We do not store any of the respondents' sensitive or confidential personal information in our database.
Are you certified to any quality systems?
Yes, we provide access to data that meets high-quality standards, such as those set by ESOMAR.
How do respondents opt-in to your panel?
Every panel in our network uses a mandatory double opt-in process. A person must first register and build a profile. Then, they must re-confirm their desire to join via a follow-up email or message. If they do not complete this second confirmation step, they will not be contacted for surveys.
How do you ensure data security and privacy?
We take data security very seriously. All survey responses are stored in secure, 24/7-monitored, environmentally controlled data centers. All information is protected by industry-standard web application firewalls and DDoS protection. We do not store any of the respondents' sensitive or confidential personal information in our database.
Are you certified to any quality systems?
Yes, we provide access to data that meets high-quality standards, such as those set by ESOMAR.
How do respondents opt-in to your panel?
Every panel in our network uses a mandatory double opt-in process. A person must first register and build a profile. Then, they must re-confirm their desire to join via a follow-up email or message. If they do not complete this second confirmation step, they will not be contacted for surveys.
How do you ensure data security and privacy?
We take data security very seriously. All survey responses are stored in secure, 24/7-monitored, environmentally controlled data centers. All information is protected by industry-standard web application firewalls and DDoS protection. We do not store any of the respondents' sensitive or confidential personal information in our database.
Are you certified to any quality systems?
Yes, we provide access to data that meets high-quality standards, such as those set by ESOMAR.
How do respondents opt-in to your panel?
Every panel in our network uses a mandatory double opt-in process. A person must first register and build a profile. Then, they must re-confirm their desire to join via a follow-up email or message. If they do not complete this second confirmation step, they will not be contacted for surveys.
How do you ensure data security and privacy?
We take data security very seriously. All survey responses are stored in secure, 24/7-monitored, environmentally controlled data centers. All information is protected by industry-standard web application firewalls and DDoS protection. We do not store any of the respondents' sensitive or confidential personal information in our database.
Are you certified to any quality systems?
Yes, we provide access to data that meets high-quality standards, such as those set by ESOMAR.
Our mission is to democratize market research. We empower founders, marketers, and builders with the data they need to make decisions with confidence.
Solutions
Quality
Channels
Copyright © 2025 All Rights Reserved by SegmentOS
Our mission is to democratize market research. We empower founders, marketers, and builders with the data they need to make decisions with confidence.
Solutions
Quality
Channels
Copyright © 2025 All Rights Reserved by SegmentOS
Our mission is to democratize market research. We empower founders, marketers, and builders with the data they need to make decisions with confidence.
Platform
Quality
Channels
Copyright © 2025 All Rights Reserved by SegmentOS
Our mission is to democratize market research. We empower founders, marketers, and builders with the data they need to make decisions with confidence.
Solutions
Quality
Channels
Copyright © 2025 All Rights Reserved by SegmentOS