The SegmentOS logo, featuring 'Segment' in black text and 'OS' in a vibrant color gradient.
The SegmentOS logo, featuring 'Segment' in black text and 'OS' in a vibrant color gradient.

Build a Brand That Connects.
Before You Launch.

Your brand is your first impression. Use SegmentOS to test your name, logo, and messaging with your target audience to build an identity that resonates from day one.

Build a Brand That Connects.
Before You Launch.

Your brand is your first impression. Use SegmentOS to test your name, logo, and messaging with your target audience to build an identity that resonates from day one.

Brand validation is the process of testing the core elements of your brand identity (like your logo, name, and tagline) with real, potential customers to see how they are perceived. It’s about making a data-driven decision on the look and feel of your business.


The goal is to answer crucial questions that directly impact how your company is seen:


  • Which logo design is the most memorable and appealing?


  • Does our company name clearly communicate what we do?


  • Does our messaging resonate and feel trustworthy to our audience?


Answering these questions helps you avoid a weak launch and build a brand that has a lasting, positive impact.

Esteban Corrales, Chief Analytics Officer of SegmentOS.

Brand validation is the process of testing the core elements of your brand identity (like your logo, name, and tagline) with real, potential customers to see how they are perceived. It’s about making a data-driven decision on the look and feel of your business.


The goal is to answer crucial questions that directly impact how your company is seen:


  • Which logo design is the most memorable and appealing?


  • Does our company name clearly communicate what we do?


  • Does our messaging resonate and feel trustworthy to our audience?


Answering these questions helps you avoid a weak launch and build a brand that has a lasting, positive impact.

Esteban Corrales, Chief Analytics Officer of SegmentOS.

Brand validation is the process of testing the core elements of your brand identity (like your logo, name, and tagline) with real, potential customers to see how they are perceived. It’s about making a data-driven decision on the look and feel of your business.


The goal is to answer crucial questions that directly impact how your company is seen:


  • Which logo design is the most memorable and appealing?


  • Does our company name clearly communicate what we do?


  • Does our messaging resonate and feel trustworthy to our audience?


Answering these questions helps you avoid a weak launch and build a brand that has a lasting, positive impact.

Brand validation is the process of testing the core elements of your brand identity (like your logo, name, and tagline) with real, potential customers to see how they are perceived. It’s about making a data-driven decision on the look and feel of your business.


The goal is to answer crucial questions that directly impact how your company is seen:


  • Which logo design is the most memorable and appealing?


  • Does our company name clearly communicate what we do?


  • Does our messaging resonate and feel trustworthy to our audience?


Answering these questions helps you avoid a weak launch and build a brand that has a lasting, positive impact.

How to Validate Your Brand with SegmentOS

How to Validate Your Brand with SegmentOS

How to Validate Your Brand with SegmentOS

How to Validate Your Brand with SegmentOS

We've simplified the entire process into a few easy steps.

1. Build Your Poll in Minutes

Use our expert-designed "Brand Validation" template. It's built with the ~4 key questions you need to ask to test logos, names, and taglines effectively.

1. Build Your Poll in Minutes

Use our expert-designed "Brand Validation" template. It's built with the ~4 key questions you need to ask to test logos, names, and taglines effectively.

1. Build Your Poll in Minutes

Use our expert-designed "Brand Validation" template. It's built with the ~4 key questions you need to ask to test logos, names, and taglines effectively.

2. Target Your Exact Customer

Who are you building for? Pinpoint your ideal audience with our detailed demographic (B2C) and professional (B2B) filters to ensure your feedback is relevant.

2. Target Your Exact Customer

Who are you building for? Pinpoint your ideal audience with our detailed demographic (B2C) and professional (B2B) filters to ensure your feedback is relevant.

2. Target Your Exact Customer

Who are you building for? Pinpoint your ideal audience with our detailed demographic (B2C) and professional (B2B) filters to ensure your feedback is relevant.

3. Get Unbiased Feedback, Fast

Launch your poll and get responses from hundreds of vetted, real people who have no personal connection to you. Their feedback is honest and unfiltered.

3. Get Unbiased Feedback, Fast

Launch your poll and get responses from hundreds of vetted, real people who have no personal connection to you. Their feedback is honest and unfiltered.

3. Get Unbiased Feedback, Fast

Launch your poll and get responses from hundreds of vetted, real people who have no personal connection to you. Their feedback is honest and unfiltered.

4. Analyze with Clarity

Your results are delivered in a clean, interactive dashboard. Instantly see the story in your data and get the directional confidence you need to make your next move.

4. Analyze with Clarity

Your results are delivered in a clean, interactive dashboard. Instantly see the story in your data and get the directional confidence you need to make your next move.

4. Analyze with Clarity

Your results are delivered in a clean, interactive dashboard. Instantly see the story in your data and get the directional confidence you need to make your next move.

The Questions We Help You Answer

The Questions We Help You Answer

The Questions We Help You Answer

Our "Idea Validation" poll is designed to give you clear insights into the most critical aspects of your concept.

Logo Preference & Appeal:

Discover which of your logo designs is the most visually appealing and professional in the eyes of your customers.

Logo Preference & Appeal:

Discover which of your logo designs is the most visually appealing and professional in the eyes of your customers.

Logo Preference & Appeal:

Discover which of your logo designs is the most visually appealing and professional in the eyes of your customers.

Brand Perception:

Understand the feelings and attributes (e.g., "innovative," "trustworthy," "cheap") people associate with your proposed name and designs.

Brand Perception:

Understand the feelings and attributes (e.g., "innovative," "trustworthy," "cheap") people associate with your proposed name and designs.

Brand Perception:

Understand the feelings and attributes (e.g., "innovative," "trustworthy," "cheap") people associate with your proposed name and designs.

Message Clarity & Recall:

Gauge whether your tagline is easy to understand and remember.

Message Clarity & Recall:

Gauge whether your tagline is easy to understand and remember.

Message Clarity & Recall:

Gauge whether your tagline is easy to understand and remember.

The Questions We Help You Answer

Our "Idea Validation" poll is designed to give you clear insights into the most critical aspects of your concept.

Logo Preference & Appeal:

Discover which of your logo designs is the most visually appealing and professional in the eyes of your customers.

Brand Perception:

Understand the feelings and attributes (e.g., "innovative," "trustworthy," "cheap") people associate with your proposed name and designs.

Message Clarity & Recall:

Gauge whether your tagline is easy to understand and remember.

A stylized digital sunrise featuring a soft, glowing semicircle of orange and pink light against the darkness.
The SegmentOS logo featuring vibrant, puffy 3D letters 'OS'.

Your Brand Deserves More Than a Guess.

Give your brand the best possible chance to connect with customers. For the price of a team dinner, you can get the data-backed confidence you need to build a memorable brand that drives long-term growth.

A stylized digital sunrise featuring a soft, glowing semicircle of orange and pink light against the darkness.
The SegmentOS logo featuring vibrant, puffy 3D letters 'OS'.

Your Brand Deserves More Than a Guess.

Give your brand the best possible chance to connect with customers. For the price of a team dinner, you can get the data-backed confidence you need to build a memorable brand that drives long-term growth.

A stylized digital sunrise featuring a soft, glowing semicircle of orange and pink light against the darkness.
The SegmentOS logo featuring vibrant, puffy 3D letters 'OS'.

Your Brand Deserves More Than a Guess.

Give your brand the best possible chance to connect with customers. For the price of a team dinner, you can get the data-backed confidence you need to build a memorable brand that drives long-term growth.

A stylized digital sunrise featuring a soft, glowing semicircle of orange and pink light against the darkness.
The SegmentOS logo featuring vibrant, puffy 3D letters 'OS'.

Your Brand Deserves More Than a Guess.

Give your brand the best possible chance to connect with customers. For the price of a team dinner, you can get the data-backed confidence you need to build a memorable brand that drives long-term growth.

Our Validations

Our Validations

Our Validations

Our Validations

Start an Idea Validation survey.
Start an Idea Validation survey.
Start an Idea Validation survey.
Start a Product or Service Validation survey.
Start a Product or Service Validation survey.
Start a Product or Service Validation survey.
Start a Pricing Validation survey.
Start a Pricing Validation survey.
Start a Pricing Validation survey.
Start a Brand Validation survey.
Start a Brand Validation survey.
Start a Brand Validation survey.
Start a Copy Validation survey.
Start a Copy Validation survey.
Start a Copy Validation survey.
Start a Content Validation survey.
Start a Content Validation survey.
Start a Content Validation survey.

Find the right validation for your needs

Save up to 25% when you purchase multiple validation packages at checkout.

Most Popular

B2C Validation

$119

/validation

For testing ideas with a consumer audience.

Features Included:

  • Icon

    150 Consumer Responses

  • Icon

    Advanced Demographic Targeting

  • Icon

    ~4 Customizable Questions

  • Icon

    Interactive Results Dashboard

  • Icon

    Full Data Export

B2B Validation

$199

/validation

For testing with a professional audience.

Features Included:

  • Icon

    120 Professional Responses

  • Icon

    Advanced Firmographic Targeting

  • Icon

    ~4 Customizable Questions

  • Icon

    Interactive Results Dashboard

  • Icon

    Full Data Export

Most Popular

B2C Validation

$119

/validation

For testing ideas with a consumer audience.

Features Included:

  • Icon

    150 Consumer Responses

  • Icon

    Advanced Demographic Targeting

  • Icon

    ~4 Customizable Questions

  • Icon

    Interactive Results Dashboard

  • Icon

    Full Data Export

B2B Validation

$199

/validation

For testing with a professional audience.

Features Included:

  • Icon

    120 Professional Responses

  • Icon

    Advanced Firmographic Targeting

  • Icon

    ~4 Customizable Questions

  • Icon

    Interactive Results Dashboard

  • Icon

    Full Data Export

Find the right validation for your needs

Save up to 25% when you purchase multiple validation packages at checkout.

Most Popular

B2C Validation

$119

/validation

For testing ideas with a consumer audience.

Features Included:

  • Icon

    150 Consumer Responses

  • Icon

    Advanced Demographic Targeting

  • Icon

    ~4 Customizable Questions

  • Icon

    Interactive Results Dashboard

  • Icon

    Full Data Export

B2B Validation

$199

/validation

For testing with a professional audience.

Features Included:

  • Icon

    120 Professional Responses

  • Icon

    Advanced Firmographic Targeting

  • Icon

    ~4 Customizable Questions

  • Icon

    Interactive Results Dashboard

  • Icon

    Full Data Export

ON A TIGHT DEADLINE?

For time-critical projects, our "Flying Solo" add-on lets you skip the standard 48-hour pooling window and launch your validation instantly. You also get the flexibility to add more questions for deeper insights.

A vibrant, stylized rocket ship symbolizing the rapid growth achieved through fast market research insights.

ON A TIGHT DEADLINE?

For time-critical projects, our "Flying Solo" add-on lets you skip the standard 48-hour pooling window and launch your validation instantly. You also get the flexibility to add more questions for deeper insights.

A vibrant, stylized rocket ship symbolizing the rapid growth achieved through fast market research insights.

ON A TIGHT DEADLINE?

For time-critical projects, our "Flying Solo" add-on lets you skip the standard 48-hour pooling window and launch your validation instantly. You also get the flexibility to add more questions for deeper insights.

A vibrant, stylized rocket ship symbolizing the rapid growth achieved through fast market research insights.

ON A TIGHT DEADLINE?

For time-critical projects, our "Flying Solo" add-on lets you skip the standard 48-hour pooling window and launch your validation instantly. You also get the flexibility to add more questions for deeper insights.

A vibrant, stylized rocket ship symbolizing the rapid growth achieved through fast market research insights.

Ready to jump in?

Ready to jump in?

Ready to jump in?

Your next big decision needs data. Send out an SOS and get the clarity you need to build with confidence and track your validation's progress toward results.

Your next big decision needs data. Send out an SOS and get the clarity you need to build with confidence and track your validation's progress toward results.

Your next big decision needs data. Send out an SOS and get the clarity you need to build with confidence and track your validation's progress toward results.