Event Feedback Survey. Find out what landed and what didn't — while it's still fresh.

A structured event evaluation survey covering content quality, speaker effectiveness, logistics, and event NPS — designed to be sent within 24 hours of the event while attendee experience is fresh. Works for conferences, webinars, workshops, and company meetings. Launch in under 2 minutes.

30M+ panel · 127 countries · From $0.73/response

30M+ panel · 127 countries · From $0.73/response

What an event feedback survey measures

What an event feedback survey measures

What an event feedback survey measures

Overall event satisfaction

The top-line rating — did attendees feel the event was worth their time?

Content quality

Were the sessions relevant, valuable, and at the right depth? Content is almost always the primary driver of overall satisfaction at professional events.

Speaker effectiveness

For multi-speaker events, individual speaker ratings identify standouts and weak links — useful for future speaker selection and event design.

Logistics and production

For in-person events: venue, registration, catering, AV quality. For virtual: platform experience, audio/video quality, technical issues. Logistics rarely drive satisfaction but consistently drive dissatisfaction when they fail.

Event NPS

"How likely are you to recommend this event to a colleague?" A direct measure of event advocacy — the best predictor of attendance at future events.

Intent to attend again

Would attendees come to the next edition? If yes, what would make them more likely? If no, what held them back?

Who runs event feedback surveys

Who runs event feedback surveys

Who runs event feedback surveys

Who runs event feedback surveys

at companies and associations who run annual conferences, product launches, or industry gatherings and want attendance data beyond head count.

Event teams

measuring engagement quality — not just registration and attendance rates, but whether the content was worth the time.

Webinar and virtual event producers

evaluating workshop effectiveness and learning retention.

LD & training teams

measuring the ROI of events by connecting attendee satisfaction to post-event intent and brand perception.

Marketing teams

How it works

How it works

How it works

Send within 24 hours

Attendee memory is sharpest in the first 24 hours. Send the survey link via your event platform, email, or end-of-event QR code while the experience is fresh.

Customize for your event type

The template has separate question sets for in-person and virtual events — adjust the logistics questions to match your format.

Collect responses

For your own attendees, share the link directly. Premium plan covers unlimited responses. For multi-day events, consider a brief mid-event pulse (3 questions) plus the full survey at close.

Read your results

Overall satisfaction distribution, content and speaker ratings, logistics scores, event NPS, and intent to return. For multi-session events, per-session ratings identify which content to repeat and which to retire.

What's in the Event Feedback template

Overall satisfaction"Overall, how satisfied were you with [event name]?" 5-point scale.

Content quality"How would you rate the overall quality of the content / sessions?" 5-point scale.

Session ratings"Please rate each session you attended." Grid with session names and 5-point scale. (Customize with your actual session list.)

Speaker effectiveness"Which speakers did you find most valuable?" Multiple choice + "What made them valuable?" Open text.

Logistics — In-person: venue, registration, AV, catering. Virtual: platform, audio/video, technical support. 5-point scale per item.

Event NPS"How likely are you to recommend [event] to a colleague?" 0–10 scale.

Intent to return"How likely are you to attend [event] again next year?" 5-point scale.

Improvement priorities"What single change would most improve this event?" Open text.

Template available on Pro plan ($79/month). Unlimited responses from your own attendees on Premium ($29/month).

Esteban Corrales, Chief Analytics Officer of SegmentOS.

What's in the Event Feedback template

Overall satisfaction"Overall, how satisfied were you with [event name]?" 5-point scale.

Content quality"How would you rate the overall quality of the content / sessions?" 5-point scale.

Session ratings"Please rate each session you attended." Grid with session names and 5-point scale. (Customize with your actual session list.)

Speaker effectiveness"Which speakers did you find most valuable?" Multiple choice + "What made them valuable?" Open text.

Logistics — In-person: venue, registration, AV, catering. Virtual: platform, audio/video, technical support. 5-point scale per item.

Event NPS"How likely are you to recommend [event] to a colleague?" 0–10 scale.

Intent to return"How likely are you to attend [event] again next year?" 5-point scale.

Improvement priorities"What single change would most improve this event?" Open text.

Template available on Pro plan ($79/month). Unlimited responses from your own attendees on Premium ($29/month).

Esteban Corrales, Chief Analytics Officer of SegmentOS.

What's in the Event Feedback template

Overall satisfaction"Overall, how satisfied were you with [event name]?" 5-point scale.

Content quality"How would you rate the overall quality of the content / sessions?" 5-point scale.

Session ratings"Please rate each session you attended." Grid with session names and 5-point scale. (Customize with your actual session list.)

Speaker effectiveness"Which speakers did you find most valuable?" Multiple choice + "What made them valuable?" Open text.

Logistics — In-person: venue, registration, AV, catering. Virtual: platform, audio/video, technical support. 5-point scale per item.

Event NPS"How likely are you to recommend [event] to a colleague?" 0–10 scale.

Intent to return"How likely are you to attend [event] again next year?" 5-point scale.

Improvement priorities"What single change would most improve this event?" Open text.

Template available on Pro plan ($79/month). Unlimited responses from your own attendees on Premium ($29/month).

Simple pricing. No surprise invoices.

One subscription. Survey builder, panel access, and research-grade methodology all included.

One subscription. Survey builder, panel access, and research-grade methodology all included.

Free

$0

5 surveys (lifetime)

500 responses/month

4 templates

Standard question types

Basic analytics

Restricted question library access

/month

$

29

Unlimited surveys

All 17 templates

All question types

Multi-language (27 languages)

Scoring & quotas

Remove branding

Full CSV/XLSX export

Full access to our question library

Pro

/month

$

79

Everything in Premium

Audience panel access

White-label

Priority support

Panel Responses from $0.73

B2C consumer responses from $0.73/response. B2B professional responses priced by targeting criteria. Exact cost shown before you launch — always.


No annual contract required. Cancel anytime.

Free

$0

5 surveys (lifetime)

500 responses/month

4 templates

Standard question types

Basic analytics

Restricted question library access

/month

$

29

Unlimited surveys

All 17 templates

All question types

Multi-language (27 languages)

Scoring & quotas

Remove branding

Full CSV/XLSX export

Full access to our question library

Pro

/month

$

79

Everything in Premium

Audience panel access

White-label

Priority support

Panel Responses from $0.73

B2C consumer responses from $0.73/response. B2B professional responses priced by targeting criteria. Exact cost shown before you launch — always.


No annual contract required. Cancel anytime.

Free

$0

5 surveys (lifetime)

500 responses/month

4 templates

Standard question types

Basic analytics

Restricted question library access

/month

$

29

Unlimited surveys

All 17 templates

All question types

Multi-language (27 languages)

Scoring & quotas

Remove branding

Full CSV/XLSX export

Full access to our question library

Pro

/month

$

79

Everything in Premium

Audience panel access

White-label

Priority support

Panel Responses from $0.73

B2C consumer responses from $0.73/response. B2B professional responses priced by targeting criteria. Exact cost shown before you launch — always.


No annual contract required. Cancel anytime.

Common questions

When should I send the event feedback survey?

Within 24 hours of the event closing — ideally within 2–4 hours. Response rates drop significantly after 48 hours. For multi-day events, send at the close of each day rather than waiting until the full event is over.

How long should an event feedback survey be?

8–12 questions is the sweet spot for a single-event post-survey. Longer surveys see sharply lower completion rates from attendees who are fatigued post-event. If you need to rate multiple sessions individually, keep the per-session rating to a 5-point scale only — don't add open text per session or the survey becomes too long.

Should I make the survey anonymous?

For corporate events where attendees are employees or clients, anonymous surveys produce more candid feedback. If you need to link responses to specific attendees (for follow-up or reporting by attendee segment), collect name or email as optional rather than required. For public conferences, collecting email is standard — attendees expect it for the final recording or resource distribution.

What's a good event NPS score?

Event NPS benchmarks vary by event type. Corporate events and internal conferences typically run 40–60 NPS. Professional conferences run 20–40. Webinars often run 10–30 depending on content density and interactivity. Scores below 0 indicate the event failed to meet expectations for the majority of attendees.