Ad Testing Survey. Know if your creative works before you spend the media budget.
A structured ad testing study measuring recall, message clarity, credibility, brand attribution, and purchase intent — with the ad exposed in context, not just described. Run it before you commit to production spend. Launch in under 2 minutes.
Ad recall
After exposure, can respondents remember the ad? Recall measures whether the creative is distinctive enough to register — the minimum bar for any advertising to work.
Message clarity
What message does the respondent take away from the ad? Is it the message you intended to send? Message distortion — when the takeaway differs from the intent — is one of the most common and expensive failures in advertising.
Brand attribution
Which brand does the respondent associate with the ad? Misattribution to a competitor is a real risk in cluttered categories with similar visual conventions — the ad builds your competitor's brand at your expense.
Credibility
Does the claim made in the ad feel believable? High credibility scores predict ad effectiveness; low credibility scores predict skepticism and resistance even among interested audiences.
Purchase intent lift
Is the respondent more or less likely to buy the advertised product after seeing the ad? Purchase intent shift (before vs. after exposure) measures the ad's actual commercial persuasion.
Upload your creative
The template includes an image display block and video embed for the ad. Respondents see the actual creative — not a description of it.
Set your audience
Target category consumers who match your campaign target. A screener filters for the right demographic and category behavior before respondents see the ad.
Launch the template
Ad recall, message takeaway, brand attribution, credibility, and purchase intent questions pre-built. Customize the ad slot and brand name.
Collect responses
Panel delivers in as little as 48 hours. For comparing two creative executions, use a monadic design — each respondent sees one ad — and run two separate studies.
Read your results
Recall rate, message takeaway distribution (verbatim frequency), brand attribution score, credibility rating, purchase intent before/after comparison, and open feedback.
Simple pricing. No surprise invoices.
Common questions
When in the creative process should I run an ad test?
Before you commit to final production and media spend. The optimal point is after you have a finished or near-finished creative but before you've locked in the media buy. Testing a rough cut or storyboard is useful for directional feedback; testing the final version before airing is the standard professional practice.
How many respondents do I need for an ad test?
150–200 respondents per creative is standard for a pre-test. If you're comparing two ads (monadic design), that's 300–400 respondents total across two studies. More isn't necessary for pre-testing — you're identifying clear weaknesses before launch, not doing precise measurement of effectiveness.
Can I test video ads as well as static images?
Yes. The template includes a video embed block — paste a YouTube, Vimeo, or direct video URL. The ad exposure question sequence is the same for video and static creative.
What if the message takeaway doesn't match what I intended?
That's the most valuable finding you can get from a pre-test. Message distortion is common — what the creative team intended to communicate is not always what the audience receives. Diagnose whether the gap is in the headline (change the copy), the visual (change the image), or the claim (the message itself needs rethinking before the ad can be fixed).