3OM+
verified respondents across 127 countries
17
pre-built research-grade templates
Six
quality checks on every study, on by default
Panel responses
from $0.73, with the exact cost shown before you launch
Trusted by teams at
Methodology already built in
Pick from 17 templates with industry-standard questions, screeners, attention checks, and disqualification logic set up for you.
Quality controls on by default
Six layers of checks catch bad responses before they reach your dataset, on every study you launch.
One subscription, both sides
Build the study and source respondents in the same workflow. No separate panel vendor, no stitched-together tools.
Transparent pricing, upfront
See the exact panel cost before you launch. Pay from $0.73 per B2C response, with no annual contract.
Research methodology built into every template
SegmentOS ships 17 research-grade templates covering brand, product, pricing, and customer work. Each one is a full study design, not a blank form. You edit the wording and launch.
Templates include:
Brand Tracking
Concept Testing
Van Westendorp pricing
Conjoint Analysis
CSAT and ad testing
Each template arrives with industry-standard questions, screeners, attention checks, and disqualification logic already configured.
Six-layer quality controls on every study
SegmentOS runs every response through six checks before it counts.
The six layers:
Attention questions
Screener disqualification
Speeding detection
Device fingerprinting
Logic-trap questions
Quota management
Responses that fail these checks never reach your dataset. The checks run by default on every study you launch, so you spend your time reading results instead of scrubbing them.
A verified panel with pricing you see first
Reach 30M+ respondents across 127 countries. Target B2C audiences by demographic detail and B2B audiences by firmographic detail, with real-time feasibility built into the workflow.
Before you launch, you get:
Real-time audience size and feasibility estimates
The exact cost, from $0.73 per B2C response
Quotas and targeting filters you control
Firmographic targeting for B2B respondents
You confirm the cost, then launch. No surprise invoices. No annual contract.
Build the study and analyze results in one place
Design with 17 question types, skip logic, answer piping, and section branching. Generate a first draft with AI study generation, then map the flow visually before you launch.
When responses land, you analyze without exporting:
Real-time charts and segmentation
Driver analysis
AI open-text and pattern detection
Live report sharing
CSV, XLSX, PDF, and PNG exports
Share a live report with leadership or a client while the study is still in field. Export a static file when you need one.
Typeform and SurveyMonkey are form-first tools. They handle lead generation and customer feedback well. They were not built for research methodology or respondent quality control.
Most panel vendors have the opposite gap. They deliver sample and treat the survey builder as an afterthought, charging per response whether the data holds up or not. Enterprise panels often gate pricing behind a sales demo.
SegmentOS is a market research platform that closes both gaps. You get the research-grade builder and the verified panel together, with quality checks on by default and the cost shown before you launch.
Everything a research team does. Without the research team.
Build the study, reach a verified audience, and get data you can actually trust. End to end, no research background required.
Data quality
Every study runs through device fingerprinting, speeding detection, attention checks, and screener disqualification.
17 templates. Every methodology you actually need.
Brand, product, customer, and employee research, all pre-built with industry-standard questions, screeners, and quality controls baked in.
Brand Research
Brand Awareness · Brand Perception · Brand Tracking · Brand Diagnostic
Product Research
Concept Testing · Product Testing · Pricing Study (Van Westendorp) · Conjoint Analysis
Customer Research
CSAT · Ad Testing · Website & UX Feedback · Loyalty Score · Post-Purchase Survey · Event Feedback · Customer Exit Survey
Employee Research
Employee Satisfaction · Employee Pulse
How it works
1. Start from a template
Open one of 17 research-grade templates or build a study from scratch. AI study generation drafts a first version from your brief.
2. Pick your respondents
Send to your own list, or target the verified panel by demographic or firmographic filters. Check feasibility and cost in real time.
3. Launch and monitor
Confirm the price, then launch. Six quality layers screen every response as it arrives.
4. Analyze and share
Read real-time charts and run driver analysis. Share a live report, or export to CSV, XLSX, PDF, or PNG.
Simple pricing. No surprise invoices.
What is the best survey platform for market research?
For market research you need methodology, screening logic, quality controls, and analysis in one place. SegmentOS gives you all of that plus a verified panel, from $0.73 per response.
How is SegmentOS different from Typeform or SurveyMonkey?
Typeform and SurveyMonkey are form-first tools, good for lead generation and feedback. SegmentOS is built for research: pre-built methodologies, screeners, six quality layers, and a verified panel, in one subscription.
Can I use SegmentOS as a self-serve alternative to a market research agency?
Yes. You design the study and read results yourself, usually in under 10 minutes from brief to launch. No agency and no research team required.
How much does market research cost on SegmentOS?
Plans start free, with paid plans from $29 a month and panel access on the $79 Pro plan. Panel responses start at $0.73 each, and you see the exact cost before you launch.
Can I run methodologies like Van Westendorp pricing or Conjoint Analysis?
Yes. Both ship as pre-built templates, along with Brand Tracking, Concept Testing, CSAT, and ad testing. Each includes industry-standard questions and screening logic.
How does SegmentOS keep survey data quality high?
Every study runs six checks by default: attention questions, screener disqualification, speeding detection, device fingerprinting, logic-trap questions, and quota management. Responses that fail never reach your dataset.